So you’ve got an amazing product and you’re ready to sell to the masses, what better time to set up an eCommerce website! We’ve put together a quick checklist to help you setup your first online store and broken it down into a few steps in order to help you start your venture.
This is so important to your business as your research will be your groundwork and investigation into the key trends in your industry, helping you position yourself better in the market. Take note of what your competition are doing, what works for them and what doesn’t in order to guide your strategy. So you’ve got your industry and competitors sussed out, but what about your audience? Identify your target market and get an understanding of their behaviour- how do they shop online and offline? What makes them stop to purchase an item?
Now that you’ve got your business model down. Identify who you are as a brand- why do you do what you do and what makes you and your story different from everyone else. Your brand strategy should encompass the how, what, where, when and to whom you plan on communicating and delivering your brand messages.
Now it’s time to think about the design and layout of your website. Image the structure and the user flow. Organise all your written content, product images and videos in advance. Having all your materials ready ahead of time will enable you to easily piece your website together.
Build your Amazing website!
Here’s the fun bit! Choose a catchy and memorable domain, host your domain and find the right publishing platform for your business. Build build build. This will take time so stick with it and always test every aspect is working. Don’t forget to make it mobile-friendly too! We suggest hosting your domain with GoDaddy, 1&1 or NameCheap. Not sure which one to go for? We would recommend going with NameCheap as it's of great value and offers free anonymous WHOIS registration as standard.
Promote your store
So having a beautiful website won’t bring you customers if no one knows it exists! Here’s where you’ll need a strategy to bring your new business to your potential customers. Make it SEO optimised in order for people to find your website and use Google Analytics in order to keep track of your visitors. Get social and share your collection across all your social channels.
There you have it, a quick checklist to get you going with your online store.
If you have any other tips you’d like to share, do comment below, we’d love to hear what’s on your checklist!